2018’s HOTTEST (or should that be coldest?) COFFEE INNOVATION
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2018’s HOTTEST (or should that be coldest?) COFFEE INNOVATION
NITRO COLD BREW COFFEE IN A CAN ARRIVES IN NZ
3 EXCITING FLAVOURS
- 2018’S MOST EXCITING COFFEE INNOVATION IS LAUNCHING2 NEW FLAVOURS
- FULL PACKAGING REVAMP
- NEW TECHNOLOGY MAKES NITRO COFFEE AVAILABLE TO ALL
- ‘GUINESS-ESQUE’ DRAUGHT-STYLE POUR CREATES CASCADING, SILKY, SMOOTH, COLD BREW COFFEE.
The biggest coffee trend in 2018 is about to get even bigger as the coffee pioneers at Minor Figures launch 2 New Flavors and a full brand revamped nitro cold brew coffee in a can.
Minor Figures, who launched the world’s first long shelf life cold brew range in 2014, injects the values, ethics and passion of ‘specialty coffee’ into ready to drink iced coffee. They source the very best in-season coffee for cold brewing, roast with precision, grind and brew in cold filtered water for over 18 hours, at their purpose built micro-brewery.
Nitro cold brew coffee has, until now, been experienced and enjoyed on tap only by the customers of the world’s most on-trend coffee houses. Minor Figures have pioneered a brand-new nitro cold brew coffee in a ‘grab and go’ can. Now available in Black, Latte, and Mocha.
This world-first uses specially developed nitro-widget technology, releasing nitrogen into the coffee moments before it is poured, which floods the drink with tiny bubbles, creating a draught-style cascade which settles into a frothy head, resulting in a black cold brew that is silky smooth. The New flavours are made with oat milk, a dairy free and sustainable milk options allowing the products to remain Vegan without compromising on mouthfeel or taste.
3 flavours:
Black – Just black coffee, that’s it.
Latte – Cold brew coffee blended with oat m*lk, and containing no added sugar
Mocha – Cold brew coffee blended with oat m*lk & cocoa. Also containing no added sugar
This new nitro cold brew range, updates iced coffee and makes it relevant to millennial consumers that are interested in specialty coffee, healthier ingredients and exciting experiences.
The new range features characters (Minor Figures) illustrated by @andrewjrae.
Minor Figures Nitro Cold Brew Coffee will be available early May from Huckleberry’s, your local health food stores, selected New Worlds and www.naturalthings.co.nz
For more information about Minor Figures visit http://www.dontmakecoffee.com/ and their Instagram and Twitter pages.
ENDS
About Minor Figures
Back in the summer of 2014, with the help of an aerospace engineer and one of London’s leading mixologists, Minor Figures designed and built Europe’s first ever large batch cold brew system in Hackney, London.
Started by Australian entrepreneurs Jonathan Chiu, Stuart Forsyth and Brit William Rixon in a London-based microbrewery, the coffee pioneers have made it their mission to make cold brew coffee accessible to all. Minor Figures creates a broad range of cold brew coffee products in black, milk, coconut and cacao flavours as well as a slow brewed chai and is now launching the world’s first nitro cold brew coffee in a can.
Minor Figures created Europe’s first organic cold brew coffee, certified by the Soil Association, as well as the first long-life cold brew. And within a few weeks of the first production, Minor Figures was stocked in Selfridges, Harvey Nichols, and Whole Foods.
Jonathan, Stuart, and William wanted Minor Figures to be a good company, doing good things. So, they have worked with www.projectwaterfall.org to bring safe, clean water to coffee growing communities across the world. And buy directly from farmers or through specialty importers to ensure they have 100% traceable products. And in a continued mission to reduce their environmental impact, they send all coffee waste to the cleantech company bio-bean, where it’s recycled into sustainable biofuels.
INSTAGRAM: naturalthingsnz
FACEBOOK: facebook.com/naturalthingsnz
#dontmakecoffee
-ENDS-
For further information or images, please contact:
Jessie Peters – Natural Things
EMAIL: jessie@naturalthings.co.nz
